|
ATER
is a company operating internationally since 1976 in the field of top design
houseware, typical of the best tradition of “made in Italy” products. In
1996, the sons of the founder joined the company which widens its objectives
and expands its activity. Strategies are being focused on research and on
the study of new products of daily use, inedited on the international
market. This is how birth is given to Enjoy – the Italian way of living, the
insulated food server including an oven proof porcelain dish and the
patented lock fastening system. |
| Success is quickly reached in many parts of the world, and clones are consequently quickly appearing in Europe and Far East. Far from getting discouraged, Aters Management is stimulated to find new ideas, new shapes and new technical solutions, always with an eye focused on design. Consequently an internal design and engineering/technical division has been organized. Ranges add to ranges and the brand name Enjoy, thanks also to the exhibiting in the most popular international trade shows, soon becomes a reference-point for manufacturers of thermal containers for solid food. New non-thermal products are being added, all under the concept of uniqueness: the non-slip tray Steady, the range Fusion manufactured in stainless steel overinjected with san, the range Matěs. Also the commercial strategies are adapting to the new market requirements, by producing differentiated items, always focused on design, for Department Stores, premiums/promotions, door-to-door sales, mail order catalogues and classic retail outlets (wedding lists). |